Best Practices for Integrating Social Media Into a Road Trip

Build Awareness
Remember to post all locations early, preferably two weeks before arriving to the first event location. And then post frequently all the activities around the event location to generate excitement.

Offer Takeaways
Add a social media photo booth (Keshot) to the mix of event takeways. Your customers will enjoy posting pictures and videos to their and your Facebook page, as well as, tweeting a message for their friends to see.

Update Content
Have your event staff ‘preferable on the road’ to update social media pages and comment on photos and videos taken at each location.

Start a Conversation
Speak to your fans. Ask questions and reply to comments. Start a conversation that will invite a response