Case Study: Engaged fans across seven key locations with 11th Hour

Project Overview

Client: 11th Hour Racing Team

Purpose: Fan Engagement and Awareness

Product: 6 Virtual Mosaics

Context:

The 11th Hour Racing Team made history as the first US team to secure a victory in the 50-year history of the event. To celebrate and amplify this monumental achievement, a dynamic campaign was launched to engage fans and followers across seven cities during a thrilling seven-month race.

Hybrid Strategy:

Fanzones Setup: The campaign was designed to be hybrid, combining both in-person and virtual experiences. Fanzones were set up in each of the seven cities, providing a hub for fans to gather, interact, and celebrate the team's progress and ultimate victory.
Virtual Engagement: For those unable to attend in person, virtual platforms were utilized to ensure that fans worldwide could participate in the excitement. This approach maximized reach and engagement, allowing the global community to unite in support of the 11th Hour Racing Team.

Execution:

The centerpiece of the campaign was the innovative use of Keshot Photo Mosaic technology. This cutting-edge technology captured over 5,000 photos throughout the race, which were then meticulously assembled into six stunning mosaics. Each mosaic embodied the essence of the events and the spirit of the vibrant community supporting the team.

Highlights:

• 7 Cities: Engaged fans in-person across seven key locations.
• 7-Month Race: Sustained excitement and engagement throughout the race duration.
• 5000+ Photos: Leveraged fan-submitted photos to create meaningful and visually captivating mosaics.
• First US Team Victory: Celebrated a historic milestone in the 50-year history of the event.

WOW Factor:

Keshot Photo Mosaic help us connect with followers by giving them an active role in creating lasting memories, thank you so much!
Lorraine Mckenna,
Sponsorship Director at 11th Hour Racing