Case Study in Three Cities: MaxisIT's Winning Strategy

Project Overview

Client: MaxisIT
Purpose: Enhance brand awareness and engagement during three simultaneous events across different locations
Product: AI Photo Booth Kiosk + Social Wall

Challenge:

MaxisIT sought to enhance brand awareness and engagement during three simultaneous events across different locations (San Francisco, Maryland and Orlando). The goal was to showcase their technological prowess and align the event experiences with their core values of innovation and comprehensive clinical trial solutions.

Solution:

• Photo Booth: An interactive attraction offering memorable takeaways.
• Social Wall: Displayed at each event location, aggregating and showcasing live updates and photos from attendees to boost engagement and social sharing.
• AI Photo Booth: With Keshot AI Themes such as superhero, western, Barbie, sports, and sketch drawing, offering a unique, interactive experience that reflected the innovative nature of MaxisIT.

Results:

The integration of Keshot’s Photo Booths and Social Walls led to impressive engagement metrics:

• 8,838 views on the Social Walls across all locations.
• 1,359 new contacts gathered, significantly expanding MaxisIT’s database for future marketing and sales initiatives.

WOW Factor:

My company had great experiences with Keshot over the past few conferences where the AI Photo Booth was truly a hit. Great customer service - responsive and helpful.
Ani Margaryan,
MaxisIT