Blog

Social media’s role in event marketing cannot be underestimated. Since events by nature are social, social media plays a crucial role in every part of an event from planning to promotion, as well as integration within the event itself. A recent study from Constant Contact revealed that over three quarters of respondents regarded social media[…]

Social Media Week 2013 takes place in February and September and is celebrating it’s fifth year. It continues to grow with thousands of people attending annually in cities worldwide. Social Media Week explores the kind of trends, entrepreneurs and technologies that are shaping the future of social media. Veteran brands such as Coca-Cola, Google and[…]

Over the years, event marketing was placed on the back burner as a result of changes in the economic environment and the effect of the recession. However marketers have forgotten the power of event marketing, the overriding impact left on customers placing them further along into the purchasing process. When considering the best approach to[…]

Recently, Keshot Photo Booths took part in an event for event planners, BizBash in New York City. The initial value for us was meeting people and building relationships with a community of industry trendsetters. It’s important to add, this was also an opportunity for us to reveal our new offering the Interactive Overlay in a[…]

For the record, there isn’t a right or wrong way to produce content on social media platforms. However, adding social media to event marketing campaigns may increase content generated by your customers. No matter the platform (Facebook and/or Twitter) the content should be produced to encourage followers and their extended networks to actively participate in[…]

Keshot Photo Booths Virtual Props is a new feature offered at Keshot and it has taken us back to a simpler time; thinking back to our adolescence, when we found humor in googly eyes and sticker books, and the modest products of laughter and creativity. If the real world obligations of adulthood have locked away[…]

Photography seem to be the only medium with the ability to sustain time. With each closing of a cameras shutter, a moment of time is saved. Thus a photo album has the ability to capture an entire experience. What seems to be missing in all this is the revisiting of that moment in time. It[…]

Last week, I had the pleasure of attending an event about innovation featuring some of today’s top thinkers and thought leaders. One was Guy Kawasaki, whom I personally follow a few of his blogs. He was the former Chief Evangelist for Apple and was once considered for the CEO position at Yahoo. In his presentation,[…]

Yesterday marked the start of summer. Summer months are known for sweltering heat, hot dogs, barbecues and mobile marketing tour months. During the hot days of summer, brands take to the road, moving across America, setting up temporary locations in parking lots and county fairs, to become easily accessible marketing in-person experiences. Sometimes referred to[…]